Similar Search Results

A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance?

HEIENS, Richard A.; PLESHKO, Larry P.; PLESHKO, Larry P. - In: Management & Marketing 6 (2011) 4

With a focus on the financial services industry, the current study takes a contingency theory approach to the relationships between market orientation and a variety of marketing strategy concepts, including profitability, a firm’s Miles and Snow strategy type, market growth, service growth,...

Persistent link: https://www.econbiz.de/10009395828

The impact of strategic consistency on market share and ROA

P. Pleshko, Larry; A. Heiens, Richard; Peev, Plamen - In: International Journal of Bank Marketing 32 (2014) 3, pp. 176-193

Purpose – The purpose of this paper is to take a contingency theory approach to examine how performance is affected by the relationships between the Miles & Snow strategic groupings and a variety of marketing strategy concepts, including a firm's service focus, service growth, market coverage,...

Persistent link: https://www.econbiz.de/10014760815

A CONTINGENCY THEORY APPROACH TO MARKET ORIENTATION AND RELATED MARKETING STRATEGY CONCEPTS: DOES FIT RELATE TO PROFIT PERFORMANCE?

HEIENS, Richard A.; PLESHKO, Larry P. - In: Management & Marketing 6 (2011) 1

Persistent link: https://www.econbiz.de/10008861743

Customer-Focus or Competitor-Focus? A Financial Services Example - The present article examines the relationship between an organization's market-orientation, in terms of either customer focus or competitor focus, and the organization's market share performance in a financial services environment. The study includes samples of chief executive officers in the financial services sector, specifically ...

Pleshko, Larry P.; Heiens, Richard A. - In: Journal of professional services marketing 20 (2000) 2, pp. 19-32

Persistent link: https://www.econbiz.de/10007050072

Making up lost ground : the relative advantage of achieving relationship marketing outcomes versus time-in-market effects

Heiens, Richard A.; Pleshko, Larry P.; Al-Zufairi, Awad - In: Journal of international consumer marketing 27 (2015) 1, pp. 84-96

Persistent link: https://www.econbiz.de/10010513846

Customer satisfaction and loyalty in the Kuwaiti retail services market : why are satisfied buyers not always loyal buyers?

Pleshko, Larry P.; Heiens, Richard A. - In: The international review of retail, distribution and … 25 (2015) 1, pp. 55-71

Persistent link: https://www.econbiz.de/10010502834

The contemporary product-market strategy grid and the link to market orientation and profitability

Pleshko, Larry P.; Heiens, Richard A. - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 2, pp. 108-114

Persistent link: https://www.econbiz.de/10003700297

Chronological age vs. cognitive age: an examination of lifecycle and gender differences

Pleshko, Larry P.; Heiens, Richard A.; Al-Wugayan, Adel … - In: Middle East journal of management : MEJM 5 (2018) 2, pp. 161-174

Persistent link: https://www.econbiz.de/10011879769

Using direct observation to examine the relationship between religiosity, demographics, and consumption in a Middle Eastern retail services setting

Heiens, Richard A.; Pleshko, Larry P.; Aldousari, … - In: Journal of international consumer marketing 28 (2016) 4, pp. 274-282

Persistent link: https://www.econbiz.de/10011530358

An exploratory examination of the relationship between time-in-market and market share for foreign firms in a consumer ethnocentric emerging market

Pleshko, Larry P.; Heiens, Richard A. - In: International journal of business and emerging markets … 11 (2019) 2, pp. 109-121

Persistent link: https://www.econbiz.de/10012135582