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Profiting from creative performance and business models over time : the case of the Italian design industry

Guercini, Simone - In: International studies of management and organization 44 (2014) 4, pp. 26-42

Persistent link: https://www.econbiz.de/10010517337

Local liabilities between immigrant and native entrepreneurship in clusters and global value chains

Guercini, Simone - In: Local clusters in global value chains : linking actors …, (pp. 133-151). 2018

Persistent link: https://www.econbiz.de/10011792422

Marketing automation and the scope of marketers' heuristics

Guercini, Simone - In: Management decision 61 (2023) 13, pp. 295-320

Persistent link: https://www.econbiz.de/10014448300

Effects of online brand communities on millennials' brand loyalty in the fashion industry

Ozuem, Wilson; Willis, Michelle; Howell, Kerry; Helal, Guida - In: Psychology & Marketing 38 (2021) 5, pp. 774-793

Persistent link: https://www.econbiz.de/10012535700

Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic : An actor–network theory perspective

Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; … - In: Psychology & Marketing 38 (2021) 9, pp. 1440-1459

Persistent link: https://www.econbiz.de/10012633138

Creative networks in Florence and Paris: empirical results on project networks

Donvito, Raffaele; Aiello, Gaetano; Ranfagni, Silvia - In: Journal of Global Scholars of Marketing Science 23 (2013) 4, pp. 379-393

This article addresses the topic of creativity at the geographic territory level from a network perspective. Its objective is to propose an innovative representational model of creative networks in geographical territories that is suitable for analyzing the process of the management of...

Persistent link: https://www.econbiz.de/10010825420