Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee, are experiencing a surge in popularity in the retail sector. Most new subscription programs are launched by retailers already offering their customers free loyalty programs...

We consider the problem of setting the optimal prices and promotions for a large number of products when the firm lacks demand information. At each time, a customer arrives and chooses a product based on a discrete choice model where each product's utility depends on product features, its price...