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Consumer market segmentation in China
Chang, En Chi - In: Handbook of contemporary marketing in China : theories …, (pp. 185-208). 2011
Persistent link: https://www.econbiz.de/10008987117
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Soziale Rollen als Ansatz einer produktbereichsneutralen Marktsegmentierung
Murzin, Marion - 1990
Persistent link: https://www.econbiz.de/10008730647
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Market segmentation with respect to university students' clothing benefits sought : shopping orientation, clothing attribute evaluation, and brand repatronage
Park, Hyun-Hee; Sullivan, Pauline - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 182-201
Persistent link: https://www.econbiz.de/10009522021
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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Role of children in family purchase across Indian parental clusters
Sindi, Neena; Basu, Rituparna - In: Young consumers : insight and ideas for responsible … 15 (2015) 4, pp. 365-379
Persistent link: https://www.econbiz.de/10010469424
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How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin; Rutz, Oliver J.; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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Marketing strategies for newly developed functional food products : a consumer-company based analysis
Puspa, Jofi - 2005 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003158774
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Fashion marketing to women in Kazakhstan
Low, Patrick; Freeman, Ina - In: Journal of fashion marketing and management 11 (2007) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10003428978
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Marketing foundations
Pride, William M.; Ferrell, O. C. - 2009 - 3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578