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Credibility in the blogosphere : a study of measurement and influence of wine blogs as an information source
Cosenza, Tracy Rickman; Solomon, Michael R.; Kwon, Wi-Suk - In: Journal of consumer behaviour : an international … 14 (2015) 2, pp. 71-91
Persistent link: https://www.econbiz.de/10011294147
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How do consumers think about hybrid products? : computer wearables have an identity problem
Nieroda, Marzena E.; Mrad, Mona; Solomon, Michael R. - In: Journal of business research : JBR 89 (2018), pp. 159-170
Persistent link: https://www.econbiz.de/10011881636
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 2018 - Twelfth edition, global edition
Persistent link: https://www.econbiz.de/10011687317
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Social media marketing
Tuten, Tracy L.; Solomon, Michael R. - 2018 - 3rd edition
Persistent link: https://www.econbiz.de/10011776197
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Marketing : real people, real choices
Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W. - 2018 - Ninth edition
Persistent link: https://www.econbiz.de/10011553808
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The Routledge companion to consumer behavior
Solomon, Michael R. (ed.); Lowrey, Tina M. (ed.) - 2020 - First issued in paperback
Persistent link: https://www.econbiz.de/10012296027
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Consumer behaviour : a European perspective
Solomon, Michael R.; Askegaard, Søren; Hogg, Margaret K.; … - 2019 - Seventh edition
Persistent link: https://www.econbiz.de/10012018573
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Fashion & luxury marketing
Solomon, Michael R.; Mrad, Mona - 2022
Persistent link: https://www.econbiz.de/10013202999
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Enveloping envy : reply to comments
Belk, Russell W. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 143-144
Persistent link: https://www.econbiz.de/10009679341
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Virtual social identity and consumer behavior
Wood, Natalie T. (ed.); Solomon, Michael R. (ed.) - 2015
Persistent link: https://www.econbiz.de/10014499631