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Demystifying brand love for luxury cars : testing the moderating impact of emotional stability

Bhalla, Saubhagya; Pathak, Mohit - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 873-903

Persistent link: https://www.econbiz.de/10014287930

Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters

Ahmad, Fayez; Guzman, Francisco - In: The journal of product & brand management 32 (2023) 6, pp. 849-862

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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry

Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788

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Antecedents and outcomes of brand love in Indian context : a systematic literature review

Thalhath, P. - In: International journal of Indian culture and business … 27 (2022) 3, pp. 384-399

Persistent link: https://www.econbiz.de/10014316366

An empirical examination of human brand authenticity as a driver of brand love

Osorio, Maria Lucila; Centeno, Edgar; Cambra-Fierro, Jesus - In: Journal of business research : JBR 165 (2023), pp. 1-8

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For mod's sake! : the role of perceived brand image, brand identification, and online community environments in building brand love

Hendrasto, Ferdian - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 17-32

brand image, brand identification, and their effect to brand love in the context of video game modification online …, Brand Identification, Online Community Environments) and one dependent variable (Brand Love). One hundred respondents are …) are statistically significant in influencing brand love. Theoretical Contribution/Originality: Factors influencing brand …

Persistent link: https://www.econbiz.de/10014335611

Responsible brand leadership in services : fostering love, ethics, and empowerment

Junaid, Muhammad; Javed, Muzhar; Hussain, Khalid; … - In: The service industries journal 44 (2024) 9/10, pp. 686-709

Persistent link: https://www.econbiz.de/10015050115

The importance of events, happiness and brand love for a place sustainability

Dutschke, José; Dutschke, Georg; Dias, Álvaro Lopes; … - In: International journal of business and emerging markets … 16 (2024) 2, pp. 222-237

Persistent link: https://www.econbiz.de/10015057471

The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective

Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The journal of brand management : an international journal 31 (2024) 3, pp. 293-309

Persistent link: https://www.econbiz.de/10014583579

Why can't we help but love mobile banking chatbots? : perspective of stimulus-organism-response

Upadhyay, Nitin; Kamble, Aakash - In: Journal of financial services marketing 29 (2024) 3, pp. 855-872

Persistent link: https://www.econbiz.de/10015061295