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Repeat buying : theory and applications
Ehrenberg, Andrew S. C. - 1972
Persistent link: https://www.econbiz.de/10004016862
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Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.; Helmig, Bernd - 1999
Persistent link: https://www.econbiz.de/10001404937
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Estimating brand loyalty and switching with an application to the automobile market
McCarthy, Patrick S. (contributor) - 1990
Persistent link: https://www.econbiz.de/10000797509
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Personal computer brand loyalty
Jackson, Tyrone W.; Perloff, Jeffrey M. - 1996
Persistent link: https://www.econbiz.de/10000945303
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.; Maloney, Michael W. - 1999
Persistent link: https://www.econbiz.de/10001362773
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Values, optimum stimulation levels and brand loyalty : new scales in new populations
Burgess, Steven M.; Harris, Mari - 1998
Persistent link: https://www.econbiz.de/10001392637
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Online customer loyalty : forecasting the repatronage behavior of online retail customers
Nacif, Roberta C. - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001825931
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Commitment-Marketing : Markentreue aus Begeisterung
Hofmeyr, Jan; Rice, Butch - 2002
Persistent link: https://www.econbiz.de/10001629836
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Die Markentreue im Konsumgüterbereich
Nolte, Hartmut - 1976
Persistent link: https://www.econbiz.de/10000050227