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Is the polarization index a valid measure of loyalty for evaluating changes over time?
Corsi, Armando Maria; Rungie, Cam; Casini, Leonardo - In: The journal of product & brand management 20 (2011) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10008929976
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Is the polarization index a valid measure of loyalty for evaluating changes over time?
Corsi, Armando Maria; Rungie, Cam; Casini, Leonardo - In: The journal of product & brand management 20 (2011) 2, pp. 111-120
Persistent link: https://www.econbiz.de/10009231637
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Old dogs, new tricks : rethinking country-image studies
Bowe, Jasha; Lockshin, Larry; Lee, Richard; Rungie, Cam - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 460-471
Persistent link: https://www.econbiz.de/10010230129
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Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
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Brand loyalty vs. loyalty to product attributes
Rungie, Cam; Laurent, Gilles - In: Quantitative marketing and marketing management : …, (pp. 423-444). 2012
Persistent link: https://www.econbiz.de/10009621743
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The effects of religious symbols in product packaging on Muslim consumer responses
Bakar, Abou; Lee, Richard; Rungie, Cam - In: Australasian marketing journal 21 (2013) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10010125781
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The influence of individuals in forming collective household preferences for water quality
Rungie, Cam; Scarpa, Riccardo; Thiene, Mara - In: Journal of environmental economics and management : … 68 (2014) 1, pp. 161-174
Persistent link: https://www.econbiz.de/10010482398
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The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
Jarvis, Wade; Rungie, Cam; Lockshin, Larry - In: International journal of market research : JMRS ; the … 49 (2007) 4, pp. 489-513
Persistent link: https://www.econbiz.de/10003541441
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A demonstration of structural choice modelling in a market research context
Bowe, Jasha; Lee, Richard; Lockshin, Larry; Rungie, Cam - In: International journal of market research : JMRS ; the … 58 (2016) 6, pp. 859-879
Persistent link: https://www.econbiz.de/10011645193
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Honouring Gerald Goodhardt (1930–2020)
Anesbury, Zachary William; Stocchi, Lara; Trinh, Giang - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 3-6
Persistent link: https://www.econbiz.de/10012808235