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The effects of prices, adverti...
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41
An integrative framework of cooperative
advertising
with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
42
The effect of privacy on market structure and
prices
Bird, Daniel
;
Neeman, Zvika
-
2023
Persistent link: https://www.econbiz.de/10014339046
Saved in:
43
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
44
Investigating the relationship between
advertising
and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
45
Would you believe it? : a detailed investigation of believability in comparative price
advertising
Devlin, James F.
;
Ennew, Christine T.
;
McKechnie, Sally
; …
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
Saved in:
46
The effectiveness of benefit type and price endings in green
advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 77-94)
.
2014
Persistent link: https://www.econbiz.de/10010399381
Saved in:
47
Using
advertising
and price to mitigate losses in a product-harm crisis
Cleeren, Kathleen
- In:
Business horizons
58
(
2015
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10010497518
Saved in:
48
Advertising
expensive mortgages
Gurun, Umit G.
;
Matvos, Gregor
;
Seru, Amit
-
2013
Persistent link: https://www.econbiz.de/10009733326
Saved in:
49
Effects of quality and price appeals on consumers' internal reference
prices
and quality perceptions
Shirai, Miyuri
- In:
Modern economy
5
(
2014
)
8
,
pp. 831-840
Persistent link: https://www.econbiz.de/10011285053
Saved in:
50
A dynamic
advertising
model with reference price effect
Zhang, Qiao
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
RAIRO / Operations research
49
(
2015
)
4
,
pp. 669-688
Persistent link: https://www.econbiz.de/10011546692
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