Narrow search
Showing 1 - 10 of 152,738
Cover Image
Online reviews : star ratings, position effects and purchase likelihood
Vana, Prasad; Lambrecht, Anja - 2018
Online product reviews constitute a powerful source of information for consumers. Past research has studied the effect of aggregate measures of reviews (such as, average product rating and number of reviews) on consumer behaviour. In this study, we investigate how individual reviews displayed on...
Persistent link: https://www.econbiz.de/10011847776
Cover Image
The impact of online product reviews on product returns
Sahoo, Nachiketa; Dellarocas, Chrysanthos; Srinivasan, Shuba - In: Information systems research : ISR 29 (2018) 3, pp. 723-738
Persistent link: https://www.econbiz.de/10011929300
Cover Image
The effect of individual online reviews on purchase likelihood
Vana, Prasad; Lambrecht, Anja - In: Marketing science 40 (2021) 4, pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Cover Image
The roles of brand reputation, product information and discount rate in mobile advertisement
Shin, Hyun-Sin - In: Journal of international trade & commerce 12 (2016) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10011795383
Cover Image
Unraveling the influence of product advertising on consumer buying interest : exploring product knowledge, product quality, and mediation effects
Setyadi, Bakti; Helmi, Sulaiman; Santoso, Adi - In: Cogent business & management 11 (2024) 1, pp. 1-20
SME sector. The practical implications of these findings can be used to improve marketing and promotional strategies for …
Persistent link: https://www.econbiz.de/10015426865
Cover Image
On self-selection biases in online product reviews
Hu, Nan; Pavlou, Paul A.; Zhang, Jie Jennifer - In: Management information systems : mis quarterly 41 (2017) 2, pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Cover Image
Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk
Nguyen, Phuong V.; Le, Hoang M. P. T.; Tran, Khoa T. - In: International journal of business innovation and research 19 (2019) 2, pp. 139-161
Persistent link: https://www.econbiz.de/10012098716
Cover Image
Der Einfluss der Informationsqualität und -menge auf die Mental Convenience in Kaufentscheidungen
Rutenberg, Jan - 2008
Persistent link: https://www.econbiz.de/10013435832
Cover Image
The effect of information on product quality : evidence from restaurant hygiene crade cards
Jin, Ginger Zhe; Leslie, Philip - In: The quarterly journal of economics 118 (2003) 2, pp. 409-451
Persistent link: https://www.econbiz.de/10001763077