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Determinants of online apparel mass customization : a decade in review

Mathew, Simi Maria; Nayak, Smitha; Rao, Veena - In: Journal of fashion marketing and management 29 (2025) 1, pp. 113-136

Persistent link: https://www.econbiz.de/10015323694

Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership

Meddeb, Marwa; Moulins, Jean-Louis - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 1-10). 2024

Persistent link: https://www.econbiz.de/10014500979

Mass Customization at Adidas : Three Strategic Capabilities to Implement Mass Customization

Piller, Frank T. - 2012

The idea of mass customization is to turn customers' heterogeneous needs into an opportunity to create value, challenging the “one size fits all” assumption of traditional mass production. In this paper, we explore the characteristics of successful mass customization implementation at the...

Persistent link: https://www.econbiz.de/10013111632

Information personalization in a two-dimensional product differentiation model

Wattal, Sunil; Telang, Rahul; Mukhopadhyay, Tridas - In: Journal of management information systems : JMIS 26 (2009/10) 2, pp. 69-95

Persistent link: https://www.econbiz.de/10003903917

Contingent response to self-customization procedures : implications for decision satisfaction and choice

Valenzuela, Ana; Dhar, Ravi; Zettelmeyer, Florian - In: Journal of marketing research : JMR 46 (2009) 6, pp. 754-763

Persistent link: https://www.econbiz.de/10003926924

Mass Customization oder Mass Confusion : wie die Mass Customization Strategie die Konsumenten verwirrt

Stieger, Daniel - 2007

Persistent link: https://www.econbiz.de/10003928464

Perceived value of the mass-customized product and mass customization experience for individual consumers

Merle, Aurélie; Chandon, Jean-Louis; Roux, Elyette; … - In: Production and operations management : an international … 19 (2010) 5, pp. 503-514

Persistent link: https://www.econbiz.de/10008661273

Special issue on mass customization : enablers, consequences, and applications

Salvador, Fabrizio (contributor) - In: Production and operations management : an international … 19 (2010) 5, pp. 489-545

Persistent link: https://www.econbiz.de/10008661790

Consumer satisfaction with a mass customized Internet apparel shopping site

Lee, Hyun-hwa; Damhorst, Mary L.; Campbell, J. R.; … - In: International journal of consumer studies 35 (2011) 3, pp. 316-329

Persistent link: https://www.econbiz.de/10009153232

Antecedents of intention to purchase mass customized products

Tang, Zhongjun; Luo, Jianghong; Xiao, Juan - In: The journal of product & brand management 20 (2011) 4, pp. 316-326

Persistent link: https://www.econbiz.de/10009314002

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