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Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel - 2015
Persistent link: https://www.econbiz.de/10011410832
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On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments
Lichters, Marcel; Sarstedt, Marko; Vogt, Bodo - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10011294206
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How durable are compromise effects?
Lichters, Marcel; Müller, Holger; Sarstedt, Marko; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4056-4064
Persistent link: https://www.econbiz.de/10011553896
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What really matters in attraction effect research : when choices have economic consequences
Lichters, Marcel; Bengart, Paul; Sarstedt, Marko; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 127-138
Persistent link: https://www.econbiz.de/10011653759
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The influence of serotonin deficiency on choice deferral and the compromise effect
Lichters, Marcel; Brunnlieb, Claudia; Nave, Gideon; … - In: Journal of marketing research : JMR 53 (2016) 2, pp. 183-198
Persistent link: https://www.econbiz.de/10011485255
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The time vs money effect : a conceptual replication
Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200
Persistent link: https://www.econbiz.de/10009747169
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The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
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The time vs. money effect. A conceptual replication
Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200
Persistent link: https://www.econbiz.de/10010098528
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Rules for subjects' decisions in full information and hidden action problems in principal-agent games
Vogt, Bodo - In: Homo oeconomicus 22 (2005) 2, pp. 257-281
Persistent link: https://www.econbiz.de/10003140207
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Corporate Blogs
Sarstedt, Marko - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 36 (2007) 3, pp. 323
Persistent link: https://www.econbiz.de/10003428840