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1
Influencing consumer engagement in environmentally responsible behavior
Cicala, John E.
;
Carmona, Jesus
;
Oates, Barbara R.
- In:
International journal of management and marketing …
9
(
2016
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011618299
Saved in:
2
Green
advertising
receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
3
A study on the influence of eco-labels and green
advertising
on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
4
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
5
How green firms appeal users with pop-ups and inline ads as an effective tool to distort their attitude
Lameck, Daniel
;
Hsieh, Ying-Jiun
- In:
International journal of trade and global markets
8
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011435727
Saved in:
6
Understanding green
advertising
attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
7
Platform-led green
advertising
: promote the best or promote by performance
Du, Shaofu
;
Wang, Lei
;
Hu, Li
;
Zhu, Yangguang
- In:
Transportation research / E : an international journal
128
(
2019
),
pp. 115-131
Persistent link: https://www.econbiz.de/10012061122
Saved in:
8
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
Saved in:
9
Message framing and collectivistic appeal in green
advertising
: a study of Chinese consumers
Xue, Fei
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
Saved in:
10
Message framing in green
advertising
: the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
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