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Usability, interactivity, website personality and consumers' responses : a case of internet service provider

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A multilayer, multimethod web and language accessibility analysis of US nonprofit organization websites : considerations for the marketing and promotion of online giving

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Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement

Tseng, Timmy H.; Wang, Han-Yu - In: The journal of product & brand management 32 (2023) 6, pp. 863-877

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A study of impacts on online purchase behaviour : information richness and website interactivity perspectives

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The effects of digital signage design features and interactivity on shoppers' behaviour : the mediated effect of positive shopping mall ambiance

Roux, Thérèse; Mahlangu, Sfiso; Xaba, Mnelisi - In: International journal of electronic marketing and … 16 (2025) 2, pp. 175-197

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Delighting consumers click by click : antecedents and effects of delight online

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Influence of environmental stimuli on impulsive buying behavior in online livestream commerce : the moderating role of livestream viewing frequency and livestream shopping experience

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The impact of environmental factors on consumer impulsive buying behavior in the context of e-commerce live streaming: Role of celebrity endorsements and moderating effects of live streaming frequency and shopping experience This study examined the effect of environmental factors like perceived...

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An exploratory study of nonprofit organisations' use of the internet for communications and fundraising

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Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention

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B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies

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