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Attitudes and donation behavior when reading positive and negative charity appeals

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How does sense of belonging bridge the linkage between customer engagement and word of mouth in online nonprofit communities?

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Bringing light into darkness : customer perceived hyper-personalization in e-commerce and its effects on digital customer behavior

Kern, Nora - 2025 - 1st edition

Hyper-personalisation is currently considered THE leading buzzword in digital marketing. But how does this form of communication affect digital customer behaviour? This book provides evidence-based answers to that question and introduces a validated measurement model for hyper-personalisation in...

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