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Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert

Matrisciano, Sara (ed.); Hoffmann, Edgar (ed.); … - Internationale und Interdisziplinäre Jahrestagung des … - 2021

Persistent link: https://www.econbiz.de/10012304140

Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation

Stumpf, Marcus (ed.) - Interdisziplinäre Tagung des Forschungsnetzwerkes … - 2019

Persistent link: https://www.econbiz.de/10012025135

Assessing the effects of service variability on consumer confidence and behavior

Voorhees, Clay M.; Beck, Jonathan M.; Randhawa, Praneet; … - In: Journal of service research 24 (2021) 3, pp. 405-420

Persistent link: https://www.econbiz.de/10012592947

Confidence in European retail banking : assessing relationship with economic fundamentals

Barbu, Teodora Cristina; Boitan, Iustina Alina - In: Ekonomický časopis : časopis pre ekonomickú … 66 (2018) 2, pp. 181-198

Persistent link: https://www.econbiz.de/10012152759

Does relationship marketing have a dark side? : a theoretical perspective

Deepika; Singh, Shashank Vikram Pratap; Paul, Mohinder - In: International journal of business innovation and … 30 (2023) 3, pp. 389-406

Persistent link: https://www.econbiz.de/10014293983

Relationship marketing in customer loyalty of commercial galleries in times of COVID-19

Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435

The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...

Persistent link: https://www.econbiz.de/10012888387

META-RELQUAL in business relationships : a sales perspective

Høgevold, Nils M.; Svensson, Göran; Mostert, Pierre; … - In: International journal of business excellence : IJBEX 23 (2021) 4, pp. 472-497

Persistent link: https://www.econbiz.de/10012514080

Virtue ethics in buyer-supplier relationships : a South African study

Mpinganjira, Mercy; Roberts-Lombard, Mornay; Svensson, … - In: International journal of business governance and ethics … 15 (2021) 3, pp. 285-302

Persistent link: https://www.econbiz.de/10012596413

Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study

Steyn, Derik; Mostert, Pierre - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 167-190

Persistent link: https://www.econbiz.de/10013502524

Perceived brand relationship orientation : conceptual analysis and dimensions identification

Bahia, Kamilia; Babay, Hanene - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10013549031