//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing to the Big Middle :...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
78,384
Consumer behaviour
77,956
Australien
51,068
Australia
42,037
Einzelhandel
17,516
Retail trade
14,615
Theorie
13,968
Theory
13,736
Beziehungsmarketing
9,202
Relationship marketing
9,189
USA
8,315
United States
7,822
Markenführung
7,553
Brand management
7,550
Deutschland
6,765
Markenimage
6,551
Brand image
6,522
Online-Handel
5,961
Online retailing
5,945
Germany
5,568
Kundenzufriedenheit
5,553
Customer satisfaction
5,548
Social Web
4,608
Social web
4,606
Dienstleistungsqualität
4,527
Service quality
4,523
Großbritannien
4,461
Online-Marketing
4,401
Internet marketing
4,377
Markenartikel
4,328
Brand
4,316
Electronic Commerce
4,218
E-commerce
4,055
United Kingdom
3,937
Schätzung
3,926
Estimation
3,767
Experiment
3,620
Preismanagement
3,592
Pricing strategy
3,586
Werbewirkung
3,569
more ...
less ...
Online availability
All
Undetermined
35,237
Free
32,565
Type of publication
All
Article
87,563
Book / Working Paper
62,902
Journal
1,236
Other
64
Type of publication (narrower categories)
All
Article in journal
70,369
Aufsatz in Zeitschrift
70,369
Graue Literatur
19,351
Non-commercial literature
19,351
Working Paper
15,193
Arbeitspapier
14,132
Aufsatz im Buch
8,480
Book section
8,480
Hochschulschrift
3,540
Collection of articles of several authors
2,571
Sammelwerk
2,571
Thesis
2,465
Amtsdruckschrift
2,155
Government document
2,155
Aufsatzsammlung
1,142
Konferenzschrift
1,048
Case study
760
Fallstudie
760
Bibliografie enthalten
682
Bibliography included
682
Conference proceedings
663
Conference paper
621
Konferenzbeitrag
621
Statistik
581
Statistics
442
No longer published / No longer aquired
413
Dissertation u.a. Prüfungsschriften
390
Collection of articles written by one author
382
Sammlung
382
Lehrbuch
373
Textbook
325
Reprint
231
Article
198
Mehrbändiges Werk
166
Multi-volume publication
166
Systematic review
139
Übersichtsarbeit
139
Glossar enthalten
118
Glossary included
118
Market information
114
more ...
less ...
Language
All
English
128,638
Undetermined
12,599
German
9,287
French
539
Polish
161
Spanish
152
Italian
127
Russian
111
Swedish
65
Dutch
56
Danish
52
Hungarian
43
Norwegian
31
Finnish
30
Portuguese
27
Croatian
12
Romanian
12
Ukrainian
11
Czech
10
Slovak
10
Japanese
8
Lithuanian
7
Afrikaans
6
Slovenian
6
Chinese
6
Arabic
4
Macedonian
4
Bulgarian
3
Modern Greek (1453-)
3
Turkish
3
Bosnian
2
Indonesian
2
Multiple languages
2
Serbian
2
Vietnamese
2
Kazakh
1
Korean
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Wooden, Mark
265
Cobb-Clark, Deborah A.
238
Miller, Paul W.
212
Leigh, Andrew
185
Creedy, John
162
Anderson, Kym
155
Saunders, Peter
151
Burgess, John
143
Dixon, Peter B.
138
Harding, Ann
137
Faff, Robert W.
131
Valadkhani, Abbas
121
Webster, Elizabeth
120
Borland, Jeff
117
Chapman, Bruce James
116
Han, Heesup
115
Belk, Russell W.
110
Clements, Kenneth W.
107
Karunaratne, Neil Dias
104
Worthington, Andrew Charles
102
Grunert, Klaus G.
101
Tisdell, Clement A.
99
Dollery, Brian
98
Freebairn, John William
98
Wilkins, Roger
98
Kalb, Guyonne
97
Chiswick, Barry R.
96
Mattila, Anna S.
95
Phau, Ian
95
Ramsay, Ian
95
Hunter, Boyd H.
94
Grewal, Dhruv
92
Smyth, Russell
92
Huber, Frank
90
Allen, David E.
88
Lusk, Jayson L.
88
Siminski, Peter
88
Breunig, Robert
86
Lim, Guay C.
85
Bauer, Hans H.
84
more ...
less ...
Institution
All
National Bureau of Economic Research
737
OECD
226
Australien / Bureau of Statistics
183
Springer Fachmedien Wiesbaden
146
Australien / Parliament
116
University of Western Sydney
88
Reserve Bank of Australia
86
Australien / Productivity Commission
85
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
68
International Monetary Fund
64
International Monetary Fund (IMF)
62
International Energy Agency
55
Australian National University / Centre for Economic Policy Research
51
Melbourne Institute of Applied Economic and Social Research
49
Australien / Bureau of Agricultural and Resource Economics
48
National Centre for Social and Economic Modelling <Canberra>
48
College of Business
46
Policy and Economic Research Unit (PERU), Land and Water Division
45
Australian Bureau of Statistics
43
Australian National University
43
School of Accounting, Economics, and Finance, University of Wollongong
42
Australien / Industry Commission
41
American Marketing Association
40
Australien
40
Committee for Economic Development of Australia
40
Parliament of the Commonwealth of Australia
39
Centre for Health Economics Research & Evaluation (CHERE), Business School
38
International Labour Organization (ILO), United Nations
38
Australien / Auditor General
37
Edward Elgar Publishing
37
Verlag Dr. Kovač
37
IGI Global
35
Organisation for Economic Co-operation and Development
34
Bureau of Transport Economics
33
Australian Centre for Industrial Relations Research and Training
31
Australien / International Development Assistance Bureau
31
Department of Economics, Faculty of Business and Economics
31
School of Management
30
Books on Demand GmbH <Norderstedt>
29
Melbourne Business School
29
more ...
less ...
Published in...
All
Journal of retailing and consumer services
2,144
Journal of business research : JBR
2,004
The economic record : er
1,275
The Australian economic review
833
International journal of consumer studies
770
International journal of hospitality management
751
NBER working paper series
732
Psychology & marketing
667
Working paper / National Bureau of Economic Research, Inc.
635
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER Working Paper
570
Journal of retailing
513
Australian economic papers
509
The journal of industrial relations : the journal of the Industrial Relations Society of Australia
508
Economic papers : a journal of applied economics and policy
495
Discussion paper series / IZA
466
SpringerLink / Bücher
461
Asia Pacific journal of marketing and logistics
428
Management science : journal of the Institute for Operations Research and the Management Sciences
421
Australian quarterly : AQ
418
International journal of retail & distribution management
404
The journal of product & brand management
404
Applied economics
399
Melbourne Institute working paper series
398
The international review of retail, distribution and consumer research
393
European journal of marketing : EJM
385
Tourism management : research, policies, practice
381
Australian bulletin of labour
365
Journal of marketing research : JMR
358
The journal of brand management : an international journal
356
Journal of travel and tourism marketing
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of business ethics : JOBE
336
Journal of marketing
331
Journal of marketing management : MM
327
European journal of operational research : EJOR
321
Working paper
316
Journal of international consumer marketing
313
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
309
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
308
more ...
less ...
Source
All
ECONIS (ZBW)
144,475
RePEc
2,704
USB Cologne (EcoSocSci)
2,616
EconStor
1,348
BASE
480
OLC EcoSci
79
USB Cologne (business full texts)
37
Other ZBW resources
14
ArchiDok
12
more ...
less ...
Showing
1
-
10
of
151,765
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The battle of traditional retailers versus
discounters
: the role of PL tiers
Hökelekli, Gizem
;
Lamey, Lien
;
Verboven, Frank
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 11-22
Persistent link: https://www.econbiz.de/10011747693
Saved in:
2
A fresh look at consumers'
discounting
of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
Retail evolution : historical facts, theoretical logic and critical thinking
Ingene, Charles A.
- In:
Journal of historical research in marketing
6
(
2014
)
2
,
pp. 258-278
Persistent link: https://www.econbiz.de/10010391794
Saved in:
5
"History of department stores: introduction"
Howard, Vicki
- In:
History of retailing and consumption
7
(
2021
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012693752
Saved in:
6
Discounters
versus Supermarkets and Hypermarkets : what drives store-switching?
Fornari, Edoardo
;
Grandi, Sebastiano
;
Menegatti, Mario
; …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 555-574
Persistent link: https://www.econbiz.de/10012315162
Saved in:
7
The role of department stores in the evolution of marketing : primary source records from
Australia
MacArthur, Ellen A.
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 449-470
Persistent link: https://www.econbiz.de/10010200717
Saved in:
8
Le secteur de la distribution en France
Lubeck, Jeanne
;
Schneider, Jean-Luc
- In:
Régulation des relations entre fournisseurs et …
,
(pp. 47-75)
.
2000
Persistent link: https://www.econbiz.de/10001600707
Saved in:
9
Absorptive capacity, international business knowledge transfer, and local adaptation : establishing discount department stores in
Australia
Bailey, Matthew
- In:
Australian economic history review : a journal of …
57
(
2017
)
2
,
pp. 194-216
Persistent link: https://www.econbiz.de/10011783642
Saved in:
10
Der Discountisierungstrend in Wirtschaft und Gesellschaft
Fritz, Wolfgang
;
Lang, Franz Peter
- In:
Gesellschaft im Wandel : aktuelle ökonomische …
,
(pp. 37-70)
.
2008
Persistent link: https://www.econbiz.de/10003802236
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->