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14,668
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8,953
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8,092
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Han, Heesup
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107
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99
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96
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96
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95
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93
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91
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91
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89
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88
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88
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83
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83
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83
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83
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82
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81
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81
Sheth, Jagdish N.
81
Khare, Arpita
80
Nayga, Rodolfo M. <Jr.>
80
Chen, Xi
77
Attanasio, Orazio P.
74
Paul, Justin
74
Chintagunta, Pradeep K.
73
Kenning, Peter
73
Kim, Jungkeun
73
Cherchye, Laurens
72
Laroche, Michel
72
Bruwer, Johan
71
Verhoef, Peter C.
71
Woodside, Arch G.
71
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69
Stavins, Joanna
69
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68
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SpringerLink / Bücher
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Technological forecasting & social change : an international journal
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Journal of economic psychology : research in economic psychology and behavioral economics
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IZA Discussion Paper
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ECONIS (ZBW)
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EconStor
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RePEc
1,019
BASE
102
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46
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14
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date (oldest first)
1
Path dependence in risky choice : affective and deliberative processes in brain and behavior
Hytönen, Kaisa
;
Baltussen, Guido
;
Assem, Martijn J. van den
- In:
Journal of economic behavior & organization : JEBO
107
(
2014
)
2
,
pp. 566-581
Persistent link: https://www.econbiz.de/10011295909
Saved in:
2
Modern transformations of economics : neuroeconmics
Mkrtchyan, Tatevik
- In:
Theory, methodology, practice
12
(
2016
)
2
,
pp. 15-24
Persistent link: https://www.econbiz.de/10011675627
Saved in:
3
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
4
From the first studies of the unconscious mind to consumer
neuroscience
: a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
- In:
International Journal of Research in Business and …
12
(
2023
)
2
,
pp. 624-632
Persistent link: https://www.econbiz.de/10014322170
Saved in:
5
Neural signals of video advertisement liking : insights into psychological processes and their temporal dynamics
Chan, Hang-Yee
;
Boksem, Maarten A. S.
;
Venkatraman, Vinod
; …
- In:
Journal of marketing research
61
(
2024
)
5
,
pp. 891-913
Persistent link: https://www.econbiz.de/10015168477
Saved in:
6
The evolution of self-control in the brain
Jimenez-Gomez, David
-
2018
-
Version: July 2018
Persistent link: https://www.econbiz.de/10011920815
Saved in:
7
Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer
neuroscience
Drugău-Constantin, Andreea
- In:
Economics, management and financial markets
13
(
2018
)
4
,
pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
Saved in:
8
Neural responses to hedonic and utilitarian banner ads : an fmri study
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of interactive marketing
57
(
2022
)
2
,
pp. 296-322
Persistent link: https://www.econbiz.de/10015424202
Saved in:
9
The persistence of memory : an fMRI investigation of the brain processing of Surrealistic imagery in advertising
Mostafa, Mohamed M.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 341-359
Persistent link: https://www.econbiz.de/10010227709
Saved in:
10
Trusting humans and avatars : a brain imaging study based on evolution theory
Riedl, René
;
Mohr, Peter
;
Kenning, Peter H.
;
Davis, Fred D.
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
4
,
pp. 83-113
Persistent link: https://www.econbiz.de/10010378638
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