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"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson; Chen, Xi; Chu, Xing-Yu - In: Journal of business research : JBR 135 (2021), pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
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Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke; Wang, Siqi; Yang, Huan; Chen, Long - In: Journal of advertising research 63 (2023) 3, pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
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Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo; Jung, Wan Seop - In: Journal of marketing communications 25 (2019) 6, pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
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Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz; Arroyo, Pilar; … - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
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Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
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Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D. - In: Journal of marketing research : JMR 55 (2018) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
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How investors became consumers
McQuarrie, Edward F.; Statman, Meir - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
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University spillovers, spatial distance, and firm innovation : evidence at Chinese listed firms
Li, Xiaoying; Li, Jinling; Wu, Xinjie - In: Emerging markets, finance & trade : a journal of the … 56 (2020) 7, pp. 1504-1519
Persistent link: https://www.econbiz.de/10012211768
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The impact of American advertising humor on Taiwanese consumers
Chang, Yu Yao; Bandyopadhyay, Soumava - In: International business and economics research journal 13 (2014) 1, pp. 93-101
Persistent link: https://www.econbiz.de/10010250482
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Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79
Persistent link: https://www.econbiz.de/10010189542