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Youths' word-of-mouth in a developing country : roles of green promotion and green brand loyalty

Thanh Hai Phan; Ngoc Diep Nguyen; Hai Giang Ha; Mai Trang Le - In: Business, mangagement and economics engineering : BMEE 22 (2024) 1, pp. 112-137

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

Persistent link: https://www.econbiz.de/10015052640

The effect of key factors on green consumption intention in the green hotal industry

Liu, Chin-Hung; Hong, Cheng-Yih; Li, Jian-Fa - In: Global journal of business research : GJBR 10 (2016) 2, pp. 89-101

Persistent link: https://www.econbiz.de/10011618440

Is eco-friendly unmanly? : the green-feminine stereotype and its effect on sustainable consumption

Brough, Aaron R.; Wilkie, James E. B.; Ma, Jingjing; … - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 567-582

Persistent link: https://www.econbiz.de/10011734552

Green skepticism : review and research agenda

Sivapalan, Achchuthan; Jebarajakirthy, Charles; Saha, Raiswa - In: Marketing intelligence & planning 42 (2024) 8, pp. 1541-1580

Persistent link: https://www.econbiz.de/10015200893

Green consumerism, green perceived value, and restaurant revisit intention : millennials' sustainable consumption with moderating effect of green perceived quality

Riva, Farzana; Magrizos, Solon; Rubel, Mohammad Rabiul … - In: Business strategy and the environment 31 (2022) 7, pp. 2807-2819

Persistent link: https://www.econbiz.de/10013463174

Quantitative insights into green purchase intentions : the interplay of health consciousness, altruism, and sustainability

Nguyen Phi-Hung; Dat Ngoc Nguyen; Lan-Anh Thi Nguyen - In: Cogent business & management 10 (2023) 3, pp. 1-15

Green consumption behaviour research plays a vital role in promoting actions to protect the environment and promote sustainable development. This research aims to determine the relationship between environmental sustainability awareness, social sustainability awareness, altruism, health...

Persistent link: https://www.econbiz.de/10014506379

From awareness to preference : the dual role of brand and eco-friendliness in shaping green choices

Najafabadiha, Amirhossein; Wang, Ying; Javanmardi, Ehsan - In: Journal of retailing and consumer services 85 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015441854

Beyond the hype : deciphering brand trust amid sustainability skepticism

Riva, Farzana; Magrizos, Solon; Rizomyliotis, Ioannis; … - In: Business strategy and the environment 33 (2024) 7, pp. 6491-6506

Persistent link: https://www.econbiz.de/10015339695

Determinants of the intention to purchase sustainable beer : do gender and type of sustainable solution matter?

Dangelico, Rosa Maria; Fraccascia, Luca; Strazzullo, Serena - In: Business strategy and the environment 33 (2024) 7, pp. 6748-6772

Persistent link: https://www.econbiz.de/10015339727

Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation

Scott, Lindsey; Vigar-Ellis, Debbie - In: International journal of consumer studies 38 (2014) 6, pp. 642-649

Persistent link: https://www.econbiz.de/10010510357