The paper deals with analysis of features of news management in media communications. We focused on the prerequisites of the emergence of media communications. News management provides certain tools for the formation and implementation of the actual news information in the media space. We...

The paper deals with problems of forming integrated marketing communications. We focused on key principles of the integrated marketing communications. In our opinion, integrated marketing communications integrates the business strategy as a whole with the needs and activities of the individual...

The paper deals with problems of forming integrated marketing communications. We focused on key principles of the integrated marketing communications. In our opinion, integrated marketing communications integrate the business strategy as a whole with the needs and activities of the individual...

The paper deals with problem of analysis of theoretical and methodological basics of integrated marketing communication’s investigation. We concentrated on the main approaches to the development of the marketing strategy. In our opinion, marketing strategy allows to combine conditionally...

The paper devoted to the analysis of the problem of analysis of innovative approaches to the consideration of the concept "integrated communications". New technologies are developing very rapidly, and for their description, there are more and more diverse concepts. In our opinion for...

The paper deals with the analysis of the role of public relations in modern society. Public relations are considered as the process of establishing trusting relationships based on complete information. Today, public relations involves, first of all, the establishment of communication channels...

The paper is devoted to the analysis of the problem of dialogue in PR-communication between the state and civil society in Russia. The dialogue in the sphere of political PR-communications is considered as the specific configuration of interaction, negotiation process, and partnership based on...

The paper is devoted to the analysis R. Burkart’s dialogical public relations model. Dialogical model of public relations is considered in the context of J. Habermas theories and views number of other researchers. The authors made the accent on the latest development tools for planning and...

The paper is devoted to the analysis of the role of public relations in the development of customs authorities in Russia. We argue that creating a developed system of social communications is vital for the functioning of any government structure. We concentrated on the method of the formation of...

The paper is devoted to the analysis of functions and structure of public communications system of regional Russian government authorities. The problem of effective interaction between the state and civil society has attracted increased attention of specialists. We argue that depending on the...