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Famous people participation in social marketing programs : a research focusing on public health
Casais, Beatriz; Proença, João F. - 2011
Persistent link: https://www.econbiz.de/10010191050
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Inhibitions and implications associated with celebrity participation in health-related social marketing : an exploratory research focused on HIV prevention in Portugal
Casais, Beatriz; Proença, João F. - In: Health marketing quarterly 29 (2012) 3, pp. 206-222
Persistent link: https://www.econbiz.de/10009657683
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The use of positive and negative appeals in social advertising : a content analysis of television ads for preventing HIV/AIDS
Casais, Beatriz; Proença, João F. - In: International review on public and non-profit marketing 19 (2022) 3, pp. 623-647
Persistent link: https://www.econbiz.de/10013435739
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As conferências FEP-U. Porto com os ministros das finanças desde o 25 de abril de 1974 : assumir a responsabilidade pelo passado ; projetar o futuro
Proença, João F. (contributor) - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10010258613
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The transition from products to solutions : external business model fit and dynamics
Ferreira, Fabiana Nogueira Holanda; Proença, João F.; … - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1093-1101
Persistent link: https://www.econbiz.de/10010223464
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Reassessing relationships in consumer markets : emotion, cognition, and consumer relationship intention
Fernandes, Teresa; Proença, João F. - In: Journal of relationship marketing : innovations & … 12 (2013) 1, pp. 41-58
Persistent link: https://www.econbiz.de/10009745159
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Motivation among hospital volunteers : an empirical analysis in Portugal
Ferreira, Marisa R.; Proença, Teresa; Proença, João F. - In: International review on public and non-profit marketing 9 (2012) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10009632031
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Corporate social responsibility practices and motivations in a peripheral country : two Portuguese illustrative cases
Proença, João F.; Branco, Manuel Castelo - In: Corporate governance : the international journal for … 14 (2014) 2, pp. 252-264
Persistent link: https://www.econbiz.de/10010373797
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The supplier's side of outsourcing : taking over activities and blurring organizational boundaries
Baraldi, Enrico; Proença, João F.; Proença, Teresa; … - In: Industrial marketing management : the international … 43 (2014) 4, pp. 553-563
Persistent link: https://www.econbiz.de/10010386457
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A comparison of users and non-users of banking self-service technology in Portugal
Proença, João F.; Rodrigues, Maria Antónia - In: Managing service quality : MSQ ; an international journal 21 (2011) 2, pp. 192-210
Persistent link: https://www.econbiz.de/10008988080