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A multi-category customer base analysis

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The effect of relationship and transactional characteristics on customer retention in emerging online markets

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Online purchase paths and conversion dynamics across multiple websites

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A Multi-Category Customer Base Analysis

Park, Chang Hee - 2015

Customer base analysis is an essential tool to measure and develop relationships with customers. While various models have been proposed in a noncontractual setting, they focus primarily on analyzing transactional patterns associated with a single product category or a firm-level activity, such...

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