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Myopic Price Promotions in IPO...
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Showing
1
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10
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date (oldest first)
1
The long-term and spillover effects of price promotions on retailing platforms : evidence from a large randomized experiment on Alibaba
Zhang, Dennis J.
;
Dai, Hengchen
;
Dong, Lingxiu
;
Qi, Fangfang
- In:
Management science : journal of the Institute for …
66
(
2020
)
6
,
pp. 2589-2609
Persistent link: https://www.econbiz.de/10012254427
Saved in:
2
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
3
Verkaufsförderung
Gedenk, Karen
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 267-283)
.
2009
Persistent link: https://www.econbiz.de/10003766063
Saved in:
4
Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
Saved in:
5
An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.
;
Rearden, William O.
- In:
Journal of business research : JBR
17
(
1988
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10003485074
Saved in:
6
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
7
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
8
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
9
Do price promotions drive consumer spending on luxury hotel services? : the moderating roles of room price and user-generated content
Jang, Seongsoo
;
Moutinho, Luiz
- In:
International journal of hospitality management
78
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012012691
Saved in:
10
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
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