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199
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185
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167
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167
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150
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127
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121
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112
Roper, Stephen
109
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108
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108
Lichtenberg, Frank R.
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99
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99
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Finance research letters
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Journal of open innovation : technology, market, and complexity
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Journal of retailing and consumer services
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Springer eBook Collection
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Strategic Direction
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MPRA Paper
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Journal of marketing communications
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Industry and innovation
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Working paper
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The journal of technology transfer
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International journal of hospitality management
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International journal of production economics
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International journal of advertising : the review of marketing communications
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IEEE transactions on engineering management : EM
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Discussion paper / Centre for Economic Policy Research
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ECONIS (ZBW)
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EconStor
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BASE
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1
Advertising
message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
2
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
3
Estonian marketers' attitude towards podcasts as an innovative marketing channel
Resilient, Kaja
;
Kurtis, Mare
;
Ohlau, Aili
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
1
,
pp. 202-218
Persistent link: https://www.econbiz.de/10013202300
Saved in:
4
Ignite the scent : the effectiveness of implied explosion in perfume ads : how dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
5
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
6
Purchase intention and attitude towards advertisements on Instagram : an empirical study using Instagram Stories
Woo, Lisa-Julie
;
Süßmair, Augustin
- In:
International journal of economics and business …
27
(
2024
)
3
,
pp. 434-471
Persistent link: https://www.econbiz.de/10015063279
Saved in:
7
Managing pharmaceutical promotion mix in the rise of social media
Chaudhuri, Malika
;
Tanawat Hirunyawipada
;
Pan, Yue
- In:
Psychology & marketing
42
(
2025
)
3
,
pp. 702-726
Persistent link: https://www.econbiz.de/10015373172
Saved in:
8
Cheap-talk
advertising
and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
Saved in:
9
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
10
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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