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The role of brand authenticity and existential authenticity in building brand loyalty toward LGBT-friendly hotels

Kang, Juhee; Ro, Heejung - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1350-1365

Persistent link: https://www.econbiz.de/10015192577

Authentic omnichannel : providing consumers with a seamless brand experience through authenticity

Massi, Marta; Piancatelli, Chiara; Vocino, Andrea - In: Psychology & marketing 40 (2023) 7, pp. 1280-1298

Persistent link: https://www.econbiz.de/10014291894

Brand authenticity building effect of brand experience and downstream effects

Murshed, Feisal; Dwivedi, Abhishek; Nayeem, Tahmid - In: The journal of product & brand management 32 (2023) 7, pp. 1032-1045

Persistent link: https://www.econbiz.de/10014334394

The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay

Haobin, Ye Ben; Huiyue, Ye; Peng, Li; Fong, Lawrence … - In: Journal of hospitality marketing & management 30 (2021) 5, pp. 592-610

Persistent link: https://www.econbiz.de/10012549287

Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels

Assaker, Guy; O'Connor, Peter; El Haddad, Rania - In: Journal of hospitality marketing & management 29 (2020) 8, pp. 934-955

Persistent link: https://www.econbiz.de/10012384382

The impact of services brand personality on consumer-brand relationship quality

Ghantous, Nabil - In: Services marketing quarterly 37 (2016) 3, pp. 185-199

Persistent link: https://www.econbiz.de/10011537855

Driving customer brand engagement through augmented reality-induced influencer content among Gen Z : the moderating role of credibility

Sinha, Mudita; Srivastava, Mallika - In: Journal of global fashion marketing : JGfM 16 (2025) 3, pp. 386-403

Persistent link: https://www.econbiz.de/10015442482

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence...

Persistent link: https://www.econbiz.de/10014536023

What triggers customer curiosity? : exploring the role of branded content experience design on customer response

Lee, Seonjeong - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 3, pp. 403-416

Persistent link: https://www.econbiz.de/10015193318

Don't bug me! : service recovery for cockroach sighting in hotel food services

Shih, Hui-Wen; Chen, Po-Ju - In: International journal of business and economics 16 (2017) 3, pp. 295-301

Persistent link: https://www.econbiz.de/10011973060