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24,760
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24,729
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149
Belk, Russell W.
147
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142
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138
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126
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118
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118
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114
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113
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112
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110
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110
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105
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103
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100
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100
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99
Walsh, Gianfranco
95
Gierl, Heribert
94
Lusk, Jayson L.
94
Woodside, Arch G.
93
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91
Paul, Justin
90
Vrontis, Demetris
90
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89
Foxall, Gordon R.
89
Hollebeek, Linda D.
88
Khare, Arpita
85
Meffert, Heribert
85
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81
Ko, Eunju
81
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81
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Technological forecasting & social change : an international journal
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European Journal of Marketing
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International journal of contemporary hospitality management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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465
Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent business & management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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RePEc
899
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BASE
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date (oldest first)
1
Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework
Abdullah
;
Siraj, Sadaf
- In:
International journal of electronic business
14
(
2018
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011891016
Saved in:
2
Sustaining customer engagement through social media brand communities
Riley, Jen
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
Saved in:
3
Consumer and brand value formation, value creation and co-creation in social media brand communities
Marchowska-Raza, Magdalena
;
Rowley, Jennifer
- In:
The journal of product & brand management
33
(
2024
)
4
,
pp. 477-492
Persistent link: https://www.econbiz.de/10015165144
Saved in:
4
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
5
Millennial cultural consumers : co-creating value through brand communities
Halliday, Sue Vaux
;
Astafyeva, Alexandra
- In:
Arts marketing : an international journal ; AM
4
(
2014
)
1/2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010431470
Saved in:
6
Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie
;
Murphy, Jamie
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
Saved in:
7
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
8
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
9
Value slippage in brand transformation : a conceptualization
Cova, Bernard
;
Paranque, Bernard
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011563006
Saved in:
10
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
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