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Online gaming : the mediating role of situational engagement in facilitating player value

Wu, Jen-Her; Robinson, Simon; Li, Qi; Huang, Tzu-Yuan; … - In: Journal of electronic commerce research : JECR 22 (2021) 4, pp. 382-402

Persistent link: https://www.econbiz.de/10012816305

Evaluation of user experience in augmented reality mobile applications

Davidavičienė, Vida; Raudeliūnienė, Jurgita; … - In: Journal of Business Economics and Management (JBEM) 22 (2021) 2, pp. 467-481

Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy these demands. One of these technologies is...

Persistent link: https://www.econbiz.de/10015401514

Augmented reality experiences : consumer-centered augmented reality framework and research agenda

Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Psychology & marketing 42 (2025) 2, pp. 634-650

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Evaluation of user experience in augmented reality mobile applications

Davidavičienė, Vida; Raudeliūnienė, Jurgita; … - In: Journal of business economics and management 22 (2021) 2, pp. 467-481

Persistent link: https://www.econbiz.de/10012506166

Augmented Reality in der industriellen Praxis

Adelmann, Robert - In: Virtual Reality und Augmented Reality in der digitalen …, (pp. 7-32). 2020

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Extended reality prototyping for transdisciplinary collaboration in product development

Küntzer, Lucas; Nather, Thomas; Krost, Markus; Zenner, Timo - In: International journal of agile systems and management : … 15 (2022) 4, pp. 417-437

Persistent link: https://www.econbiz.de/10014231171

Handbook of research on consumer behavioral analytics in Metaverse and the adoption of a virtual world

Pantea Keikhosrokiani (ed.) - 2023

"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological...

Persistent link: https://www.econbiz.de/10013462585

The role of immersive technologies in cultural contexts : future challenges from the literature

Colamatteo, Annarita; Sansone, Marcello; Pagnanelli, … - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 113-142

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Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)

Khashan, Mohamed A.; Elsotouhy, Mohamed M.; Alasker, … - In: Marketing intelligence & planning 41 (2023) 5, pp. 613-629

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Die sprachliche Konstruktion von Mußeräumen im Städtetourismus am Beispiel von Florenz, Italien

Kramer, Clara Sofie - In: Zeitschrift für Tourismuswissenschaft 10 (2018) 1, pp. 29-47

Zusammenfassung Der europäische Städtetourismus boomt. Gleichzeitig findet in Teilen der Gesellschaft eine Entwicklung hin zu Ausprägungen von Muße statt. Muße gewinnt als Gegenstand der geographischen Tourismusforschung an Relevanz, da das gesellschaftliche Bedürfnis nach ihr im Sinne des...

Persistent link: https://www.econbiz.de/10014624470