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attributes influences conative responses towards an apparel retail website. The antecedents of the conative response (purchase … cluster. Result reveals the importance of confidence in apparel fit, utilitarian value, and hedonic value in strengthening the …
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The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention of consumers. This study investigates the...
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