Nayak, Smitha; Suhan, Mendon; Nayak, Raveendranath; … - In: Cogent business & management 9 (2022) 1, pp. 1-15
attributes influences conative responses towards an apparel retail website. The antecedents of the conative response (purchase … cluster. Result reveals the importance of confidence in apparel fit, utilitarian value, and hedonic value in strengthening the …