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Why customers build relationships with companies - and why not
Hennig-Thurau, Thorsten; Gwinner, Kevin P.; Gremler, … - In: Relationship marketing : gaining competitive advantage …, (pp. 369-391). 2000
Persistent link: https://www.econbiz.de/10001456734
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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
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Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten; Gwinner, Kevin P.; Gremler, … - 2009
Persistent link: https://www.econbiz.de/10003836510
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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10008238814
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Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Hennig-Thurau, Thorsten; Groth, Markus; Paul, Michael; … - In: Journal of marketing 70 (2006) 3, pp. 58-73
Persistent link: https://www.econbiz.de/10007264303