Narrow search
Showing 51 - 60 of 182
Cover Image
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua; Hennig-Thurau, Thorsten; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Cover Image
Special issue on the entertainment industry
Eliashberg, Jehoshua (ed.); Hennig-Thurau, Thorsten (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011527153
Cover Image
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126
Cover Image
Does 3D make sense for Hollywood? : the economic implications of adding a third dimension to hedonic media products
Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: The journal of media economics 28 (2015) 2, pp. 100-118
Persistent link: https://www.econbiz.de/10011350743
Cover Image
When James Bond shows off his Omega : does product placement affect its media host?
Marchand, André; Hennig-Thurau, Thorsten; Best, Sabine - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1666-1685
Persistent link: https://www.econbiz.de/10011409536
Cover Image
Leveraging frontline employees' small data and firm-level big data in frontline management : an absorptive capacity perspective
Lam, Son K.; Sleep, Stefan; Hennig-Thurau, Thorsten; … - In: Journal of service research : JSR 20 (2017) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10011647472
Cover Image
Tightening or loosening the "iron cage"? : the impact of formal and informal display controls on service customers
Paul, Michael; Hennig-Thurau, Thorsten; Groth, Markus - In: Journal of business research : JBR 68 (2015) 5, pp. 1062-1073
Persistent link: https://www.econbiz.de/10010517107
Cover Image
Der Markenwert von Spielfilmen
Heitjans, Torsten - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011299294
Cover Image
A dyadic model of customer orientation : mediation and moderation effects
Brach, Simon; Walsh, Gianfranco; Hennig-Thurau, Thorsten; … - In: British journal of management : BJM 26 (2015) 2, pp. 292-309
Persistent link: https://www.econbiz.de/10011305602
Cover Image
When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Bohnenkamp, Björn; Kupfer, Ann-Kristin; Hennig-Thurau, … - In: Journal of cultural economics 39 (2015) 1, pp. 15-41
Persistent link: https://www.econbiz.de/10011332888