Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result...

Fast schon täglich werden hoch dotierte Preise für äußerst gelungene Innovationenvergeben. In der Fachpresse spricht man dann von Unternehmen, die es verstanden haben,ihr Innovationsmanagement besonders erfolgreich umzusetzen und deren ökonomischerErfolg somit über die nächsten Jahre...

Corporate innovation management geared to long-term success calls for strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations. Hence, in recent times,...

Eine Routenplaner/Ticketing-Anwendung als Killerapplikation: Ausgehend von dieserÜberlegung wurde eine Befragung durchgeführt, anhand derer die kritischen Faktorender Akzeptanz eines solchen Dienstes ermittelt werden sollten.Die Visualisierung dieser Ergebnisse mittels des DART-Ansatzes soll...

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if th product will be successful on the market after launch. The paper discusses the results of a qualitative meta-analysis of 16 empirical studies on New Product Development...

"Strong brands are more profitable!" An actual study – where heads of marketing and salesfrom the European Top 500 companies were interviewed – shows that brand-oriented companiesare almost twice as successful as comparable companies without this focus. Hence, themost important companies...