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Effects of functional illiteracy on consumer behavior : the dark side of consumer decision-making (revisited)
Viswanathan, Madhu; Harris, James - 2001
Persistent link: https://www.econbiz.de/10001585434
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Undertstanding and facilitating the usage of nutritional labels by low-literate consumers
Viswanathan, Madhu; Hastak, Manoj; Gau, Roland - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 135-145
Persistent link: https://www.econbiz.de/10003923104
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Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu; Shultz, Clifford J.; Sridharan, Srinivas - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
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Effects of illiteracy and innumeracy on consumer behavior : the dark side of consumer decision-making
Viswanathan, Madhu; Harris, James - 2000
Persistent link: https://www.econbiz.de/10001534250
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Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland; Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
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Effects of pictorial product-warnings on low-literate consumers
Jae, Haeran; Viswanathan, Madhu - In: Journal of business research : JBR 65 (2012) 12, pp. 1674-1682
Persistent link: https://www.econbiz.de/10009683171
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Marketplace literacy as a pathway to a better world : evidence from field experiments in low-access subsistence marketplaces
Viswanathan, Madhu; Umashankar, Nita; Sreekumar, Arun; … - In: Journal of marketing 85 (2021) 3, pp. 113-129
Persistent link: https://www.econbiz.de/10012522222
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A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu; Baskentli, Sara; Gallage, H. P. … - In: Journal of public policy & marketing 40 (2021) 2, pp. 245-261
Persistent link: https://www.econbiz.de/10012534363