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The 2003 ISMS Practice Prize Winner - Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd - In: Marketing science : the marketing journal of the … 23 (2004) 2, pp. 192-206
Persistent link: https://www.econbiz.de/10006880821
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The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd - In: Marketing Science 23 (2004) 2, pp. 192-206
We introduce Dynamic Multilevel Modeling (DMLM) to a multicatalog-brand environment to determine the optimal frequency, size, and customer segmentation of direct marketing activities. This optimization method leverages multicatalog-brand effects including the utilization of prior customer...
Persistent link: https://www.econbiz.de/10008787977
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Logistik und Globale Produktion (Global Supply Chain Management)
Huchzermeier, Arnd - In: Handbuch Logistik : Management von Material- und …, (pp. 886-899). 1999
Persistent link: https://www.econbiz.de/10003251614
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The real option value of operational and managerial flexibility in global supply chain networks
Huchzermeier, Arnd - In: Risk management : challenge and opportunity ; with 125 …, (pp. 609-629). 2005
Persistent link: https://www.econbiz.de/10002449417
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Bewertung von Realoptionen in globalen Produktions- und Logistiknetzwerken
Huchzermeier, Arnd - In: Reale Optionen : Konzepte, Praxis und Perspektiven …, (pp. 317-339). 2003
Persistent link: https://www.econbiz.de/10001804821
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Global manufacturing strategy planning under exchange rate uncertainty
Huchzermeier, Arnd - 1991
Persistent link: https://www.econbiz.de/10001872111
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The real option value of operational and managerial flexibility in global supply chain networks
Huchzermeier, Arnd - In: Risk management : challenge and opportunity : with 37 …, (pp. 181-201). 2000
Persistent link: https://www.econbiz.de/10001496186
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Customer‐centric category selection for mobile and print promotions in loyalty reward programs
von Mutius, Bernhard; Huchzermeier, Arnd - In: Naval Research Logistics (NRL) 68 (2020) 6, pp. 683-700
Persistent link: https://www.econbiz.de/10012273905
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Operations‐Finance Interface in Risk Management : Research Evolution and Opportunities
Wang, Jiao; Zhao, Lima; Huchzermeier, Arnd - In: Production and Operations Management 30 (2020) 2, pp. 355-389
Persistent link: https://www.econbiz.de/10012410405