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But you promised! : managing consumers’ psychological contracts

Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368

Persistent link: https://www.econbiz.de/10011514802

Nomen est omen : formalizing customer labeling theory

Plangger, Kirk; Kietzmann, Jan H.; Pitt, Leyland F.; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 193-204

Persistent link: https://www.econbiz.de/10010233420

It's a secret : marketing value and the denial of availability

Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10010243469

Secrets and knowledge management strategy : the role of secrecy appropriation mechanisms in realizing value from firm innovations

Hannah, David; Parent, Michael; Pitt, Leyland; Berthon, … - In: Journal of Knowledge Management 23 (2019) 2, pp. 297-312

Purpose: The purpose of this paper is to explore in depth the mechanisms that organizations use to keep their innovations secret. This paper examines how, when and why secrecy appropriation mechanisms (SAMs) can enable innovators to appropriate value from their innovations....

Persistent link: https://www.econbiz.de/10012075828

Confronting indifference toward truth : dealing with workplace bullshit

McCarthy, Ian P.; Hannah, David; Pitt, Leyland F.; … - In: Business horizons 63 (2020) 3, pp. 253-263

Persistent link: https://www.econbiz.de/10012238277

From warrior to guardian : an autoethnographic study of how consumers think about and interact with the natural world

Hannah, David; Ferreira, Caitlin; Pitt, Leyland F. - In: Psychology & marketing 40 (2023) 7, pp. 1344-1360

Persistent link: https://www.econbiz.de/10014291915