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Ad Lib : when customers create the ad
Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
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When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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CGIP : managing consumer generated intellectual property
Berthon, Pierre R.; Pitt, Leyland F.; Kietzmann, Jan; … - In: California management review 57 (2014/15) 4, pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
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Creative consumers : awareness, attitude and action
Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
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It is emergent : five propositions on the relationship between creative consumers and technology
DesAutels, Philip; Salehi-Sangari, Esmail; Berthon, Pierre - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 72-85
Persistent link: https://www.econbiz.de/10010399461
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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Framing the entrepreneurial experience
Morris, Michael H.; Kuratko, Donald F.; Schindehutte, Minet - In: Entrepreneurship, theory and practice : ET & P 36 (2012) 1, pp. 11-40
Persistent link: https://www.econbiz.de/10009509709
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Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin; Sarican, Funda; Berthon, Pierre R. - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
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Service, emotional labor, and mindfulness
Wang, Emma; Berthon, Pierre R.; Leyland, Pitt; … - In: Business horizons 59 (2016) 6, pp. 655-661
Persistent link: https://www.econbiz.de/10011609830