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Business-to-business marketing : a strategic approach

Morris, Michael H.; Pitt, Leyland F.; Honeycutt, Earl D. - 2001 - 3. ed.

Persistent link: https://www.econbiz.de/10001535221

CGIP : managing consumer generated intellectual property

Berthon, Pierre R.; Pitt, Leyland F.; Kietzmann, Jan; … - In: California management review 57 (2014/15) 4, pp. 43-62

Persistent link: https://www.econbiz.de/10011373939

Types of mindfulness in an age of digital distraction

Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 62 (2019) 2, pp. 131-137

Persistent link: https://www.econbiz.de/10011995678

Ad Lib : when customers create the ad

Berthon, Pierre R.; Pitt, Leyland F.; Campell, Colin - In: California management review 50 (2007/08) 4, pp. 6-30

Persistent link: https://www.econbiz.de/10003755732

Luxury wine brands as gifts : ontological and aesthetic perspectives

Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270

Persistent link: https://www.econbiz.de/10009315739

It's a secret : marketing value and the denial of availability

Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59

Persistent link: https://www.econbiz.de/10010243469

Industrial and organizational marketing

Morris, Michael H. - 1988

Persistent link: https://www.econbiz.de/10000764116

Entrepreneurial marketing strategy : lessons from the Red Queen

Schindehutte, Minet; Morris, Michael H. - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 75-94

Efficient information management is of high relevance for the success of young and entrepreneurial service companies. These ventures face a high level of uncertainty due to their lack of knowledge about market development, customer acceptance and customer behaviour. In consequence, one of the...

Persistent link: https://www.econbiz.de/10003894756

Understanding market-driving behavior : the role of entrepreneurship

Schindehutte, Minet; Morris, Michael H.; Kocak, Akin - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 4-26

Persistent link: https://www.econbiz.de/10003723436

Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships

Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598

Persistent link: https://www.econbiz.de/10011392824