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~person:"Iyer, Gopalkrishnan R."
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Iyer, Gopalkrishnan R.
Sheth, Jagdish N.
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20
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Industrial marketing management : the international journal for industrial and high-tech firms
15
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2
Journal of the Academy of Marketing Science
2
Data envelopment analysis : a handbook of empirical studies and applications
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J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
Saved in:
2
The resurgence of India : triumph of institutions over infrastructure?
Iyer, Gopalkrishnan R.
;
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10009621041
Saved in:
3
The Resurgence of India: Triumph of Institutions Over Infrastructure?
Iyer, Gopalkrishnan R.
;
Sheth, Jagdish N.
;
Sharma, Arun
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
3
,
pp. 309-319
Persistent link: https://www.econbiz.de/10010018418
Saved in:
4
Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-871
Persistent link: https://www.econbiz.de/10008332359
Saved in:
5
Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.
;
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 865-872
Persistent link: https://www.econbiz.de/10008889843
Saved in:
6
The Internet and the price-value-loyalty chain
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Krishnan, R.
; …
- In:
Journal of Business Research
56
(
2003
)
5
,
pp. 391-398
Persistent link: https://www.econbiz.de/10005466089
Saved in:
7
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Data envelopment analysis : a handbook of empirical …
,
(pp. 491-513)
.
2016
Persistent link: https://www.econbiz.de/10011474815
Saved in:
8
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
9
A framework for offshoring marketing processes in business-to-business marketing relationships
Sharma, Arun
;
Iyer, Gopalkrishnan R.
;
Raajpoot, Nusser A.
- In:
Industrial marketing management : the international …
38
(
2009
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003865358
Saved in:
10
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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