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The conceptual foundations of relationship marketing: Review and synthesis
Sheth, Jagdish N.; Parvatiyar, Atul; Sinha, Mona - In: economic sociology_the european electronic newsletter 13 (2012) 3, pp. 4-26
Persistent link: https://www.econbiz.de/10011621032
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Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.; Sinha, Mona; Shah, Reshma - 2016
Persistent link: https://www.econbiz.de/10011545559
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
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The conceptual foundations of relationship marketing : review and synthesis
Sheth, Jagdish N.; Parvatiyar, Atul; Sinha, Mona - In: Economic sociology : perspectives and conversations 13 (2012) 3, pp. 4-26
Persistent link: https://www.econbiz.de/10011593714
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752