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The conceptual foundations of relationship marketing: Review and synthesis
Sheth, Jagdish N.; Parvatiyar, Atul; Sinha, Mona - In: economic sociology_the european electronic newsletter 13 (2012) 3, pp. 4-26
Persistent link: https://www.econbiz.de/10011621032
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Breakout strategies for emerging markets : business and marketing tactics for achieving growth
Sheth, Jagdish N.; Sinha, Mona; Shah, Reshma - 2016
Persistent link: https://www.econbiz.de/10011545559
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Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
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Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803935
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Multidimensional scaling and positioning
Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017
Persistent link: https://www.econbiz.de/10011634176
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Conjoint analysis: the pioneering years
Green, Paul E.; Hauser, John R.; Rao, Vithala R. - 2017
Persistent link: https://www.econbiz.de/10011634269
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Conjoint analysis: advanced methods
Green, Paul E.; Meyer, Robert J.; Rao, Vithala R.; … - 2017
Persistent link: https://www.econbiz.de/10011634286
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Conjoint analysis: applications
Green, Paul E.; Hauser, John R.; Ding, Min; Moskowitz, … - 2017
Persistent link: https://www.econbiz.de/10011634300
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The conceptual foundations of relationship marketing : review and synthesis
Sheth, Jagdish N.; Parvatiyar, Atul; Sinha, Mona - In: Economic sociology : perspectives and conversations 13 (2012) 3, pp. 4-26
Persistent link: https://www.econbiz.de/10011593714