This research proposes a discussion of the current challenges met by the banking sector while shifting from a transactional to a relational marketing. Much is known about the organizational and technological requirements of any tansition to a customer oriented strategy,but litle was written...

Our research intends to provide a general better understanding of consumer on-line purchasing behaviour. This paper examines consumers’ perception of a web merchant trustworthiness within the framework of signaling theory. Although consumer researchers were interested in a numerous economic...

Our research intends to provide a general better understanding of consumer on-line purchasing behaviour. This paper examines consumers’ perception of a web merchant trustworthiness within the framework of signaling theory. Although consumer researchers were interested in a numerous economic...

Ce papier a pour objectif d'examiner les stratégies organisationnelles implantées par les banques pour réussir leur migration vers une approche relationnelle. la logique transactionnelle délaissée au profit d'une plus relationnelle, requiert plusieurs conditions organisationnelles et...