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An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth
O'Cass, Aron; Carlson, Jamie - In: Australasian marketing journal 20 (2012) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10009508012
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Examining market entry mode strategies via resource-based and institutional influences : empirical evidence from a region-within-country economy context
O'Cass, Aron; Ngo, Liem Viet; Heirati, Nima - In: Australasian marketing journal 20 (2012) 3, pp. 224-233
Persistent link: https://www.econbiz.de/10009624302
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Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra; O'Cass, Aron; Sok, Keo Mony - In: Australasian marketing journal 21 (2013) 3, pp. 161-167
Persistent link: https://www.econbiz.de/10010125790