Similar Search Results

Innovation and business success: The mediating role of customer participation

Ngo, Liem Viet; O'Cass, Aron - In: Journal of Business Research 66 (2013) 8, pp. 1134-1142

Innovation and the customer participation are central issues in research focusing on the performance of firms. However, the current literature offers little guidance on the extent of connection between firm innovation capabilities and customer participation and how they work together to enhance...

Persistent link: https://www.econbiz.de/10010869640

An exploratory study into managing value creation in tourism service firms : understanding value creation phases at the intersection of the tourism service firm and their customers

O'Cass, Aron; Sok, Phyra - In: Tourism management : research, policies, practice 51 (2015), pp. 186-200

Persistent link: https://www.econbiz.de/10011414944

Special issue on critical issues in industrial and business-to-business services

O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5

Persistent link: https://www.econbiz.de/10012026074

Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination

Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102

Persistent link: https://www.econbiz.de/10011388091

The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance

O'Cass, Aron; Weerawardena, Jay - In: Industrial marketing management : the international … 39 (2010) 4, pp. 571-581

Persistent link: https://www.econbiz.de/10003983988

An e-retailing assessment of perceived website-service innovativeness : implications for website quality evaluations, loyalty and word of mouth

O'Cass, Aron; Carlson, Jamie - In: Australasian marketing journal 20 (2012) 1, pp. 28-36

Persistent link: https://www.econbiz.de/10009508012

Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance

O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671

Persistent link: https://www.econbiz.de/10009511986

Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs

O'Cass, Aron; Ngo, Liem Viet; Siahtiri, Vida - In: Journal of strategic marketing 20 (2012) 6, pp. 463-481

Persistent link: https://www.econbiz.de/10009663984

An empirical assessment of consumers' evaluations of web site service quality : conceptualizing and testing a formative model

O'Cass, Aron; Carlson, Jamie - In: The journal of services marketing 26 (2012) 6, pp. 419-434

Persistent link: https://www.econbiz.de/10009672373

In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions

Ngo, Liem Viet; O'Cass, Aron - In: The journal of product innovation management : an … 29 (2012) 5, pp. 861-877

Persistent link: https://www.econbiz.de/10009625602