Lorenz, Melanie P.; Clampit, Jack; Ramsey, Jase R. - In: International Marketing Review 35 (2018) 3, pp. 518-546
Purpose: A dilemma exists in that many view offshoring as a tradeoff between cost efficiency and innovation. The purpose of this paper is to reconcile this dilemma by showing how and why offshoring to institutionally distant host countries may result in innovation. The authors introduce an...