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1
Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
Saved in:
2
Organisational capabilities and small and medium sized firms' attainment of innovation outcomes : the moderating roles of exports and formal business networks
Liu, Gordon
;
Liu, Weixi
;
Ko, Wai Wai
- In:
International journal of operations & production management
42
(
2022
)
7
,
pp. 1022-1060
Persistent link: https://www.econbiz.de/10013357229
Saved in:
3
Social entrepreneurial passion and social innovation performance
Ko, Wai Wai
;
Liu, Gordon
;
Wan Toren Wan Yusoff
;
Che …
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
4
,
pp. 759-783
Persistent link: https://www.econbiz.de/10012064444
Saved in:
4
The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon
;
Chapleo, Chris
;
Ko, Wai Wai
;
Ngugi, Isaac K.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
Saved in:
5
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
6
Overcoming the liability of smallness by recruiting through networks in China : a guanxi-based social capital perspective
Ko, Wai Wai
;
Liu, Gordon
- In:
The international journal of human resource management
28
(
2017
)
11
,
pp. 1499-1526
Persistent link: https://www.econbiz.de/10011753711
Saved in:
7
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
8
How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business ethics : JOBE
151
(
2018
)
2
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011910885
Saved in:
9
Understanding the process of knowledge spillovers : learning to become social enterprises
Ko, Wai Wai
;
Liu, Gordon
- In:
Strategic entrepreneurship journal : SEJ
9
(
2015
)
3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10011490082
Saved in:
10
Organizational learning and marketing capability development : a study of the charity retailing operations of British social enterprise
Liu, Gordon
;
Ko, Wai Wai
- In:
Nonprofit and voluntary sector quarterly
41
(
2012
)
4
,
pp. 580-608
Persistent link: https://www.econbiz.de/10009579847
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