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Market reactions to integrated communication

Esch, Franz-Rudolf - In: New developments and approaches in consumer behavior …, (pp. 90-111). 1998

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Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...

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The influence of majority agreements on attitudes

Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017

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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation

Koinig, Isabell; Diehl, Sandra; Mueller, Barbara - In: Bridging the gap between advertising academia and practice, (pp. 266-280). 2017

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Drops in the glass : the influence of alcohol advertising on young adults

Burks, Melody; Brown, Ulysses J., III.; Wu, Jun; Arora, … - In: International business realisms : globalizing locally …, (pp. 90-105). 2013

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Modeling brand advertising with heterogeneous consumer response : channel implications

Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015

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From advertising avoidance to advertising approach : rethinking attention in new advertising formats

Rosengren, Sara - In: Advertising in new formats and media : current research …, (pp. 3-18). 2016

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Understanding media synergy

Huang, Guanxiong; Li, Hairong - In: Advertising in new formats and media : current research …, (pp. 97-113). 2016

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Differing outlook of contemporary advertising

Aydınlıoğlu, Ömer (ed.) - 2019

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Rereading star strategies in advertisements from Marshall McIuhan's perspective

Aslaner, Duygu Aydın; Aslaner, Ahmet Gökc̦e - In: Public relations and advertising theories : concepts …, (pp. 233-259). 2018

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