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~subject:"Social change"
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Social change
Social marketing
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social marketing
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Macro-social marketing insights : systems thinking for wicked problems
3
Australasian marketing journal
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ICT management in non-profit organizations
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Marketing theory
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Sustainable development ; Volume 2
1
The SAGE handbook of social marketing
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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1
Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
Saved in:
2
The stigma of mental illness : using segmentation for social change
Yeh, Marie A.
;
Jewell, Robert D.
;
Thomas, Veronica L.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011690546
Saved in:
3
Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
Saved in:
4
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
5
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
6
Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve
Shaw, Alan
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 441-463
Persistent link: https://www.econbiz.de/10012440346
Saved in:
7
Strengthening social marketing research : harnessing “insight” through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
8
Using successful cases to promote environmental sustainability : a social marketing approach
Beachcroft-Shaw, Harry
;
Ellis, Debbie
-
2018
Persistent link: https://www.econbiz.de/10011757233
Saved in:
9
Using successful cases to promote environmental sustainability : a social marketing approach
Beachcroft-Shaw, Harry
;
Ellis, Debbie
- In:
Collective creativity for responsible and sustainable …
,
(pp. 278-295)
.
2017
Persistent link: https://www.econbiz.de/10011606417
Saved in:
10
Strategic social marketing to foster gender equality in Indonesia
Martam, Irma
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1174-1182
Persistent link: https://www.econbiz.de/10011610958
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