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Quantitative methods in marketing
Frank, Ronald Edward - 1967
Persistent link: https://www.econbiz.de/10000546251
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Multidimensional scaling and related techniques in marketing analysis
Green, Paul E.; Carmone, Frank J. - 1970
Persistent link: https://www.econbiz.de/10000055206
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Planning and problem solving in marketing
Alderson, Wroe; Green, Paul E. - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000608375
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Methoden und Techniken der Marketingforschung
Green, Paul E.; Tull, Donald S. - 1982 - 4. Auflage
Persistent link: https://www.econbiz.de/10010518532
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Household correlates of purchase price for grocery products
Frank, Ronald E.; Green, Paul E.; Sieber jr., Harry F. - In: Journal of marketing research : JMR 4 (1967) 1, pp. 54-58
Persistent link: https://www.econbiz.de/10002209665
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Bayesian statistics and marketing research
Green, Paul E.; Frenk, Ronald E. - In: Journal of the Royal Statistical Society / C 15 (1966) 3, pp. 173-190
Persistent link: https://www.econbiz.de/10002539262