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Frequency of CRM implementation activities : a customer-centric view
Kim, Molan; Park, Jeong Eun; Dubinsky, Alan J.; Chaiy, Seoil - In: The journal of services marketing 26 (2012) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
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Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
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Erfolgreiche CRM-Projekte : Chancen und Risiken bei der Einführung richtig bewerten
Winkelmann, Peter - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 3, pp. 52-56
Persistent link: https://www.econbiz.de/10003719240
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Implementierung von CRM mittels SOA-basierender Geschäftsprozesse
Martin, Wolfgang - In: Customer Relationship Management : neue …, (pp. 107-118). 2008
Persistent link: https://www.econbiz.de/10003644185
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Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen
Greve, Goetz - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003307847
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Market orientation in young high technology firms: Results of an in-depth case study
Petzold-Dumeynieux, Stéphanie - 2002
Persistent link: https://www.econbiz.de/10003307948
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The strategic management of information technology in UAE hotels : an exploratory study of TQM, SCM, and CRM implementations
Daghfous, Abdelkader; Barkhi, Reza - In: Technovation : the international journal of … 29 (2009) 9, pp. 588-595
Persistent link: https://www.econbiz.de/10003889383
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An exploratory study of CRM implementation in Taiwan's banking industry
Lin, Cho-Pu; Huang, Yann-Haur; Chen, Chien-Ting; Chang, … - In: International journal of business innovation and research 4 (2010) 1/2, pp. 48-64
Persistent link: https://www.econbiz.de/10003953745
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A model for CRM implementation in Indian public sector banks
Hugar, S. S.; D'Costa, Nancy - In: International journal of business innovation and research 4 (2010) 1/2, pp. 143-162
Persistent link: https://www.econbiz.de/10003954073