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DO FARMERS GET AN EQUAL BANG FOR THEIR BUCK FROM GENERIC ADVERTISING PROGRAMS? A THEROETICAL AND EMPIRICAL ANALYSIS
Chung, Chanjin; Kaiser, Harry M. - 2000
This study presents a theoretical and empirical analysis of the distribution of generic advertising benefits across individual producers. We develop a closed-economy partial equilibrium model that allows for the presence of producer heterogeneity in supply response. Analytical results indicate...
Persistent link: https://www.econbiz.de/10009446631
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Voluntary Funding for Generic Advertising Using a Provision Point Mechanism: An Experimental Analysis of Option Assurance
Poe, Gregory L.; Kaiser, Harry M.; Messer, Kent D. - 2006
check-off programs for funding commodity marketing programs that would separately fund the minimum administrative capacity … and the more costly full marketing program. In these mechanisms, even if a funding shortfall occurs for the full marketing …
Persistent link: https://www.econbiz.de/10009443475
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Economics of commodity promotion programs : lessons from California
Kaiser, Harry M. (ed.); Alston, Julian Mark (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002421312
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Strategic trade show marketing
Kirchgeorg, Manfred; Klante, Oliver - In: Trade show management : planning, implementing and …, (pp. 313-337). 2005
Persistent link: https://www.econbiz.de/10003142781
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred (ed.); Burmann, Christoph (ed.);  … - 2020 - 2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012259967
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User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin; Kirchgeorg, Manfred - 2007
Persistent link: https://www.econbiz.de/10013420398